FleurEx 2025
A true celebration of floristry in the UK
FleurEx, organised by the British Florist Association, took place on the 4th and 5th of October in Nottingham. This annual event has become the go-to gathering for florists, students, and suppliers to spark inspiration, sharpen skills, discover new varieties, and connect with the vibrant UK floristry community. We knew we had to be part of this one-of-a-kind celebration as a proud sponsor.
Over an incredible weekend we had the chance to meet so many British florists, enjoy breathtaking floral installations, attend world-class demonstrations by Joseph Massie and Daniel Santamaría, and celebrate talent at the 2025 BFA Awards. It was a joy to reconnect with old friends while making many new connections along the way.
Live demonstrations
The programme was packed with opportunities to learn, whether you were a seasoned florist or just starting your journey. The BFA truly outdid themselves with a fantastic line-up of workshops and live demonstrations.
Joseph Massie and Daniel Santamaría captivated audiences with their innovative structures and shared invaluable tips and insights. We were proud to see Marginpar flowers featured in their designs. The demonstrations, hosted by the multi-talented Morgan-Douglas Nuth, combined artistry with engaging stage presence. After each session, visitors were invited to take a closer look at the designs. An opportunity we gladly seized!
Flower Lab
Curated by Donna Cornish (Retail Director at the BFA) and brought to life by a team of passionate British florists, the Flower Lab was a hub of hands-on creativity. With approachable demo stations right in the exhibition hall, visitors could join in at any time, ask questions, and interact directly with the floral designers.
One of the highlights? The chance to get creative ourselves. We tried our hand at crafting a floral corsage, perfect for wearing to the BFA Awards that evening.
Marginpar at FleurEx
At our booth in the exhibitor’s market, visitors could explore our flowers, ask questions, enjoy episodes of Ask Marginpar, and pick up the latest issue of our "The Story of M." Magazine. Alongside already well-loved varieties, we also introduced several exciting newcomers: Ptilotus Matilda, Delphinium Triton Lavender, Clematis Amazing® Tokyo, Gypsophila Million Daisy™, and Eryngium Gemini Questar®, all of which drew plenty of attention.
Our brand manager, Helena van Achterberg, hosted a lively and informative sustainability quiz during the business drop-ins, sparking meaningful conversations. It was wonderful to see so much enthusiasm and to meet so many passionate florists in person.
Social love
Our flowers received a wave of appreciation online too. Here are just a few highlights:
- Daniel Santamaría: “Wonderful floral material, I enjoy using it for my floral pieces! Thank you a lot.”
- Flowers by Moira: “Mesmerised by Marginpar. New varieties of Clematis Amazing® Tokyo, Gypsophila, and the most beautiful Eryngium Questar®, an unusual bloom of Ptilotus Matilda & Lavender Delphinium are all coming to market very soon. Every bloom was pure perfection.”
- V.V. Flowers: “Clematis Amazing® Vienna from Marginpar was the perfect finishing touch for my winning design – such a beautiful bloom to work with!”
- Beau K Florist: “This is Marginpar’s Million Daisy. And I’m a fan!”
- Sara Lisa Ludvigsson: “I don’t want to have Ptilotus… I NEED to have Ptilotus… what a beauty!”
- Kays Flower School: “The Matilda is fabulous. Can’t wait to try it.”
BFA Awards
We send our heartfelt congratulations to all the winners and competitors of the BFA Awards 2025! Being nominated is an honour in itself, and the creativity and talent on display were truly inspiring.
The awards evening was brilliantly hosted by Morgan Douglas-Nuth alongside Interim BFA Chair John Davidson.
Industry Award winners 2025:
- Abigail McGuire of The Floristry School, Sheffield – UK Florist of the Year
- Lilys Flowers LTD – Wedding & Event Florist of the Year
- Flowers by Karen – Retail Florist of the Year
- Megan Deakin, The Floristry School – Best Floristry Student of the Year
- Jane Benefield, Moreton Morrell College – Floristry Tutor of the Year
- Moreton Morrell College – Floristry Training Provider of the Year
For the full list of winners, visit the BFA Website.
Thank you
A heartfelt thank you to the British Florist Association for inviting us to be part of FleurEx 2025. It was wonderfully organised and the warm welcome we received made the weekend unforgettable. We’re already looking forward to the next edition!
