About Royal FloraHolland

Royal FloraHolland is an international cooperation: an association of growers with a business. Royal FloraHolland works towards becoming the Royal FloraHolland platform, with one centralised digital platform and physical hubs where the demand and supply of flowers and plants come together and where trade takes place. By combining knowledge and strength, Royal FloraHolland achieves sustainable success, international growth, and strengthening of the cooperation. They offer services that help their growers and buyers move forward based on three customer promises. To stay ahead, now and in the future. Connect to grow.

Organisation

Royal FloraHolland is the leading international floriculture marketplace and cooperation with approximately 100,000 transactions per day and an annual turnover of 5 billion euros. They serve about 3,500 members, 4,900 suppliers, and 2,400 buyers from home and abroad. Royal FloraHolland offers the digital platform Floriday and physical hubs where about 2,700 employees work on services for sales, logistics, real estate, and finance. These hubs are located in Aalsmeer, Naaldwijk, Rijnsburg, and Eelde. At Royal FloraHolland they strive for an optimal market price at the lowest possible cost, a foundation of the cooperation. With their services, they help growers and buyers move forward. Their customer promises are: easy trading, suitable logistics, and smart entrepreneurship. They see sustainability as a responsibility and an opportunity to keep the cooperation strong for the future.

The digital Floriday platform

Royal FloraHolland is fully committed to developing new ways to bring together supply and demand. The digital platform is becoming the place where growers and their buyers conduct and manage digital purchases and sales.

Partnership with Marginpar

Royal FloraHolland has four physical hubs at strategically located sites. Marginpar collaborates with Royal FloraHolland at all four Dutch locations: Naaldwijk, Aalsmeer, Rijnsburg, and Eelde, to make purchasing our flowers as accessible as possible.