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W

e go back a century in time. Somewhere a Clematis is used as a cut flower. WW II breaks out and the cut flower disappears. A Dutch breeder goes looking for this ‘cut’ Clematis in the 90’s and ends up in Japan. He sees opportunities to refine the Clematis from garden plant to cut flower.

A deep dive

Jan van Zoest, owner of Clematis nursery J. van Zoest B.V., wants to continue developing this flower. But this cut flower is not easily placed in a vase. The process from breeding to introduction can thus take a decade. Jan is looking for a partner, someone who is just as fond of innovative species as he is. After having heard ‘not interested’ several times, he arrives at Marginpar. And he immediately receives a resounding yes. The adventure begins... 

"Breeding a Clematis does not work like Mendel's laws," he admits, laughing. The fertilisation of the clematis is carefully done by hand, with pollen stamen and pistils. 

Marginpar has stuck his neck out. This is not a ready-made product. None of us knew whether this would work.

With a clear goal: a specific characteristic, better, stronger, and above all something that is not yet available in the market. The "parents" are carefully selected. And after fertilising the waiting starts. The seeds are sown, grown, weaned. After two or three years it is visible whether the plant has the right characteristics and the first selection follows. Only the best continue. The X factor of the flora. The selection is increased by cuttings. 

Off to Africa

After two years of cuttings, a part can go to the Marginpar farm in Tanzania. It is tested whether they also grow well there, whether they are resistant to fungi, how easily they multiply, the vase life, and so on. His son Jos van Zoest travels there regularly to investigate and guide the new species; and pull out the plug where necessary. Even if there is already a field full of them, because yes: “We only go for the best. It just has to be really good. ”If a winner has emerged, multiplication starts, so that with the introduction of the Clematis there is sufficient supply to meet the demand all year round. In 2006 it happened. The Clematis Amazing® Blue Pirouette is the first Clematis cut flower to be introduced and embraced. It then takes five years for a successor to come, but after that it goes fast. New cultivars are added to the assortment almost every year. 

The Clematis Amazing® Series

In 2006, Clematis Amazing® Blue Pirouette was the first clematis cut flower to be traded at Flora Holland. Clematis Amazing® Inspiration followed in 2011 and Clematis Amazing® Star River was added in 2012. We received the prestigious Holland Tulip Award from Flora Holland in 2014 for the latter. In the spring of 2015, Clematis Amazing® London was introduced at the Country Living Fair in London and in the course of the same year also Clematis Amazing® Geneva, Clematis Amazing® Rome and Clematis Amazing® Oslo entered the stage. Clematis Amazing® Toronto was added to the range in early 2016. Clematis Amazing® Miami in 2017. Clematis Amazing® Tokyo and Clematis Amazing® Kibo followed in 2018, Shira in 2019. In 2020 a new addition is added: Clematis Amazing® Havana.