elcome to the much-anticipated annual trend report that has florists, designers, and event stylists buzzing with excitement. Each year, we tap into the insights of a renowned floral designer or trend aficionado to illuminate us. This year, we’re honoured to give the stage to Nicu Bocancea, a true luminary in the field. He’s unveiling his vision on the floral trends for 2024, offering a wellspring of creative inspiration for fellow floral enthusiasts and professionals alike.
Floral Trends 2024
Nicu: “My predictions are based on the likely combination of global design trends, societal changes, consumer behaviour patterns and environmental concerns. By aligning these trends with wider developments in the world, I propose to create a vision of floral design that resonates with contemporary values and aspirations.”
The trends of 2024 are divided into 4 categories:
- Natural Look
- Vegetables, fruits and flowers
- Simplicity of the painting
Inspired by nature
All the designs are inspired by nature and reflect an innovative approach to floral design. Nicu: “by focusing on transparency through the creative use of recycled materials, embracing the natural look, incorporating unconventional elements such as vegetables and fruits and capturing the simplicity of a painting, I aligned myself with a sustainable and artistic vision for the future.”
Through this approach we want to show our commitment to eco-conscious practices. the focus on reusing materials and creating beauty from discarded items adds a unique and impactful dimension.
Natural compositions and organic designs have been consistent trends in the world of floristry. The overall trend of this forecast is creating arrangements that feel less structured and more inspired by nature. Now, how does one do that? A few key principles highlight this approach:
- Use a variety of unique flowers with a light and fluid texture.
- Incorporate a variety of leaves, branches and foliage to add texture and depth to the arrangements.
- Use unique containers such as reused items or eco-friendly materials to enhance the natural atmosphere.
- Make the arrangements loose and airy.
- Opt for neutral, muted colour palettes.
- Use dry elements: sticks and dried flowers, herbs and preserved leaves.
Make something from nothing
Nicu urges florists to be resourceful, and ‘make something from nothing’. Nicu: “This way of thinking is rooted deep in my upbringing. My parents’ teachings about finding new uses for things you no longer need instilled valuable resourcefulness and creativity in me.” The ability to see potential in what others might overlook is a wonderful trait that can lead to unique and meaningful creations.
By embracing this motto, I’m not only emphasizing the ability to transform overlooked or discarded materials into something beautiful and meaningful, but I’m also showcasing the potential for imagination to bring forth new ideas and solutions.
Nicu: “I have noticed a growing global focus on sustainability, driving the need for innovative materials such as transparent plastic. I advocated their reuse in artistic and functional floral structures. I’ve also noticed a growing desire among consumers for ecological products, motivating the adoption of transparent structures as a symbol of transparency and responsible design.”
Imagine a captivating masterpiece brought to life through artistic ingenuity. A metal frame provides the foundation, its strong lines contrasting with the delicacy of nature’s offerings. A plexiglass base, adorned with strategically placed holes, invites exploration of visual perspective as you peer through.
Against this backdrop, vibrant yellow moss branches intertwine, weaving a tapestry that bridges the gap between the industrial and the organic. Amidst this composition emerges the exotic beauty of Gloriosa flowers, their fiery shades igniting the senses.
Creating a transparent structure using recycled plastic materials and adorning it with fresh flowers, like Gloriosa, is a brilliant combination of modernity and natural beauty. The transparent structure would allow the flowers to stand out while also showcasing commitment to eco-friendly practices through recycling. Gloriosa’s striking appearance brings a touch of elegance and vibrancy to the arrangement, creating a captivating visual contrast against the transparent background.
This harmonious fusion embodies contrasts: strength and fragility, transparency and opacity. It’s a creation that beckons you to explore, to see beyond the surface and immerse yourself in the interplay of elements that transcend the ordinary.
Conceive an artistry that channels the quiet strength of nature’s essence. Plexiglass drops cascade like glistening jewels, suspended in mid-air, capturing the beauty of fleeting moments.
Using plastic scraps for a floral structure can be a creative way to upcycle and repurpose materials that might otherwise go to waste. While it’s an innovative approach, keep in mind that plastic doesn’t have the natural beauty or eco-friendliness that organic materials do. However, with careful design and consideration, you can still create unique and eye-catching arrangements that highlight your commitment to sustainability and resourcefulness.
Long vertical lines, reminiscent of nature’s silent guidance, guide the eye through this ethereal landscape. Amidst this enchanting scene, white flowers unfurl their petals, offering a canvas for the play of light and shadow. At the heart of this masterpiece, the white Clematis Amazing® Vienna reigns supreme, an embodiment of nature’s timeless elegance.
This arrangement morphs into a living ode to the majesty of the natural world. Through delicate blooms and shimmering droplets, it whispers a testament to nature’s enduring power and grace, an ethereal waterfall of white that captures the heart and soul.
Nicu: “A cultural change is happening. People are looking for a closer connection with nature and authentic experiences. Minimalist and natural aesthetics are gaining ground in design, influencing floral trends towards simplicity and elegance.”
The desire for calm and serenity in a fast-paced world led me to make arrangements that mirror the tranquillity of nature
Imagine an artistic endeavour that encapsulates the essence of both nature’s untamed beauty and human creativity. Begin with a vase of irregular shape, a tribute to asymmetry, crafted from dried grasses – a nod to the tactile wonders of the outdoors.
Using dry materials from our gardens can significantly reduce the cost of creating this floral arrangement. Plus, we can keep this beautiful ‘tornado’ for many years.
Within this vessel, a dance unfolds. Wild grasses and flowers intertwine, creating a ‘flower tornado’ that mesmerises the eyes. Picture the graceful chaos of elements spiralling upwards, a living sculpture that embodies the organic vitality of nature’s whirlwinds.
Each flower, with its distinct floral structure, becomes a brushstroke in this living masterpiece. As you contemplate this creation, you’re invited to experience the harmony in chaos and the wild elegance that exists when we embrace the beauty of imperfection.
Using materials from gardens and houses aligns with sustainable and budget-friendly practices. This approach emphasises creativity with local and accessible resources, contributing to a unique and personalised touch in floral arrangements.
Crafting an enchanting table decoration is akin to orchestrating a visual symphony that celebrates the beauty of flowers. Each flower, with its unique floral structure, becomes a note in this masterpiece.
As the heart of the arrangement, envision a central element that captures attention - perhaps an arrangement of purple flowers in varying shades, exuding elegance. To add depth, introduce wooden sticks, mimicking nature’s organic lines. Against a backdrop of black design, the vibrant purple shades take centre stage, creating a striking contrast that draws the eye.
The result is a tableau that marries artistry and nature, where the delicate beauty of flowers harmonises with the tactile charm of wood and the backdrop of deep hues, culminating in a visual masterpiece that graces your table with sophistication and allure.
Half way point
Is this all? No! Nicu created many more designs for you to feast your eyes on.
Are you ready for part 2 of the Floral Trend report?